Typography

Since Monday we've been experimenting with typography. For me, I have to come up with as many ways as possible to depict my word 'Assemble' through different types of type. I have to really analysis my word and see what works. What colour is 'assemble'? Is it serif or sans serif? Upper case, lower case or a mixture? Bold, italic or roman? They're the basic questions but we also have to look at all kinds of references that we like. Such a multitude of ways to express one word!